About BTD Journal
Our Story
What started as a self deprecating joke after a brutal market correction has grown into something much more meaningful.
I'm Chris Flores, the founder of BTD Journal. My trading journey began while I was still in high school, drawn by the promise of financial freedom through trading. Armed with YouTube videos and Reddit tips, I jumped headfirst into the markets, and promptly lost $43,000 across three blown up accounts in my first two years.
The "I Bought The Dip" shirt was originally created for a small group of trading friends who, like me, had learned the painful lesson that markets can always dip lower than you think. When strangers at coffee shops and trading meetups kept asking where they could get one, BTD Journal was born.
From Failure to System
My transition to studying Finance and Economics in college gave me formal training in market dynamics, but it was my early failures that taught me the most valuable lessons. After my initial trading disasters, I developed a systematic approach that bridges academic theory with practical application, focusing on:
- High-probability setups with clearly defined risk parameters
- Position sizing based on account risk management, not emotions
- Backtested strategies that work across various market conditions
- Daily journaling to identify psychological patterns and improve decision-making
This systematic approach has generated consistent returns of 27-38% annually since 2019, even through the volatility of recent years.
What We Offer
Trading Apparel: Our apparel line celebrates the shared experiences of the trading journey both the wins and the painful lessons. Each design comes from a real trading experience and serves as both a conversation starter and a reminder of important market lessons.
Trading Blueprints: For those serious about improving their trading, our blueprints provide the exact strategies, risk management techniques, and psychological frameworks that turned my trading from consistently losing to consistently profitable.
What We're Not
We're not financial advisors. We're not promising overnight riches or showing off exotic cars. You won't find any "secret indicators" or "proprietary algorithms" here.
What you will find is straightforward, battle tested trading knowledge from someone who has made every mistake in the book so you don't have to.
Our Promise
Every product we sell whether it's apparel or education meets three criteria:
- It must be something I personally use or wear
- It must provide genuine value
- It must be presented honestly, without hype or exaggeration
Join Our Community
Beyond our products, BTD Journal has grown into a community of serious traders who share insights, celebrate wins, and support each other through the inevitable rough patches that every trader faces.
Whether you're here for the gear that speaks to your trading experience or for the education that might transform it, welcome to the small percentage of traders willing to do what it takes to succeed.
—Chris Flores
Founder, BTD Journal Finance & Economics Major